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Games and Entertainment

Ski Challenge 2010 – Does In-Game Advertising Work?

Gaming is expensive. New console games for Playstation 3, Wii and Xbox 360 are usually priced over $50 each. Online multiplayer service costs can also add up to hundreds yearly. On the Mac / PC side, its not much cheaper. Game costs, hardware costs and online service costs are similar. Piracy is rampant, ever invasive protection schemes are defeated within weeks, stopping only the paying customers.

An interesting way to take some of the cost away from gaming, and the piracy element without ruining the developer’s bottom line is to use an ad-supported model, like radio and television. But does it work?
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